Pre-Owned Rolex Rolex Steel/18K White Gold Diamond Datejust self-winding automatic watch, features a 31mm stainless steel and white gold case with a fluted bezel surrounding a light brown dial on a stainless steel and white gold jubilee bracelet. Functions include hours, minutes, seconds, and date. The watch has a 100m water resistance. No box or papers will be included in the sale. Try on and enjoy this Rolex Steel/18K White Gold Diamond Datejust and other pre-owned luxury timepieces at our La Maison Yamron Boutique located at the Waterside Shops in Naples, FL ->

The Story

Created in 1945, the Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial-hence its name. With its timeless aesthetics, functions, and rich history, the Datejust is a watchmaking icon and one of the brand’s most recognizable watches.

Today the Datejust is available in three sizes: 31, 36 and 41 mm. Each version comes with a large selection of dials in different colors, finishes and materials. They include diamond-set or mother-of-pearl dials as well as Jubilee, palm and fluted laser etched motifs, which are applied to a traditional sunray finish for a particularly sophisticated effect, exclusive to the Datejust.

About Rolex
Rolex is the leading name in luxury wristwatches. It is headquartered in Geneva, Switzerland, but relies on 4,000 watchmakers in more than 100 countries. It created the world’s first waterproof watch in 1926.

Hans Wilsdorf and his brother-in-law, Alfred Davis, founded Wilsdorf and Davis, the company that would eventually become Rolex SA, in London, England in 1905. Wilsdorf and Davis’ main business at the time was importing Hermann Aegler’s Swiss movements to England and placing them in quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked “W&D” inside the caseback.

In 1908, Wilsdorf registered the trademark “Rolex” and opened an office in La Chaux-de-Fonds, Switzerland. The company name “Rolex” was registered on 15 November 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Dowling says that the name was just made up. One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise, meaning “exquisite clockwork”or as a contraction of “horological excellence”. Wilsdorf was said to want his watch brand’s name to be easily pronounceable in any language. He also thought that the name “Rolex” was onomatopoeic, sounding like a watch being wound. It is easily pronounceable in many languages and, as all letters have the same size, allows to be written symmetrically. It was also short enough to fit on the face of a watch.

In 1914, Kew Observatory awarded a Rolex watch a Class A precision certificate, a distinction which was normally awarded exclusively to marine chronometers.

In 1919, Wilsdorf left England due to wartime taxes levied on luxury imports as well as export duties on the silver and gold used for the watch cases driving costs too high and moved the company to Geneva, Switzerland, where it was established as the Rolex Watch Company. Its name was later changed to Montres Rolex, SA and finally Rolex, SA.Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation in which he left all of his Rolex shares, making sure that some of the company’s income would go to charity. The company is still owned by a private trust and shares are not traded on any stock exchange.

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